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Mark Dawson
CRM, Subscriptions, Loyalty
Mark Dawson is the Global Lead for Loyalty Strategy at British American Tobacco (BAT). He has a professional background that encompasses strategy development and implementation, particularly in loyalty programs aimed at enhancing customer engagement and retention. His role involves leveraging insights and data to craft strategies that align with BAT's business objectives.
On LinkedIn, Mark Dawson's profile indicates his expertise in strategic planning and marketing within the tobacco industry, reflecting a commitment to driving growth through innovative loyalty initiatives. His professional experience includes working closely with cross-functional teams to enhance customer experiences and loyalty metrics, which are critical in a highly competitive market like tobacco.
For further details, you can view his LinkedIn profile here .1
