Mark Bao

Mark Bao is the Co-founder and Chief Technology Officer (CTO) of Goody, a gifting platform that simplifies the process of sending business and personal gifts. He is based in San Francisco, California, and has a background in technology and behavioral science, focusing on creating a unique product experience in the e-commerce sector.

Education and Early Career

Mark Bao graduated summa cum laude from Columbia University in 2017, where he studied Computer Science with a concentration in Intelligent Systems. During his time at Columbia, he worked as a research assistant in the lab of David Blei, focusing on machine learning tools to enhance scientific literature searches. He also contributed to research on decision-making at the Center for Decision Sciences.13

Professional Experience

Before co-founding Goody, Mark Bao was involved in various technology-related ventures. He gained recognition as part of the team behind Onswipe, which earned a spot in Inc. Magazine's 30 Under 30 list in 2011. His experience spans roles in design, engineering, and product development, demonstrating a commitment to leveraging technology for social good.124

Contributions at Goody

At Goody, Mark leads the product and engineering teams, emphasizing the importance of high-quality documentation and user experience. He has been instrumental in integrating seamless documentation processes to enhance user interaction with the platform. His vision includes using behavioral science and technology to foster meaningful connections through gifting.25

Personal Interests

Mark is passionate about programming, behavioral science, and advancing the understanding of cognition and decision-making. He is also interested in mindfulness and living well, reflecting a holistic approach to technology and its impact on social relationships.34