Mark Bagnall

Mark Bagnall is a seasoned General Manager currently leading the DfT National Rail Travel Survey (NRTS) study, one of the largest adhoc research projects in the UK.

With over 20 years of experience in consumer research, Mark has worked with a variety of household and global brands in sectors such as media, FMCG, tech, gaming, drinks, automotive, and food.

His expertise lies in both quantitative and qualitative consumer research, focusing on areas like brand experience measurement, brand tracking, marketing strategy development, customer segmentation, and campaign development.

Mark's educational background includes studying Business at The University of Hull, and he has held key positions in various organizations such as founder at ESP Live, Director of Research at focaldata, Managing Director at Cambridge MR, and Senior Insight Practitioner at Consulting Partner, among others.