Aditya Rajpal is a strategy and insights professional with extensive experience in qualitative and quantitative research methods. His expertise includes sensory research, concept screening, ad copy testing, and guest satisfaction research. Aditya is proficient in data-heavy analysis and intuitive social tactics, with a focus on product development, communications research, and entertainment technology. His specialties range from ad copy and concept testing to survey design, brand tracking, and web user experience research. Aditya holds a Master of Business Administration with concentrations in leadership, marketing, and management from Michigan State University, and a Bachelor of Arts in Economics and Business Administration from the University of Michigan. Throughout his career, Aditya has held various roles at Darden, including Consumer Insights Manager and Communications Research Senior Analyst. He has also worked at Whirlpool Corporation, Sears, and Deloitte. Aditya's diverse background includes positions in food development, product innovation, online marketing, and financial advisory.

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