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Mark Arcenal
Chief Creative Officer, Founder
Mark Arcenal is a prominent figure in the automotive and lifestyle branding industry, serving as the Principal and Creative Director at Illest Brand. He has over 24 years of design experience and is recognized for his expertise in brand building and creative leadership.
Professional Background
- Illest Brand: Mark Arcenal is the founder of Illest, a brand known for its influence in automotive culture and streetwear. The brand has gained a significant following for its unique designs and collaborations within the automotive community.
- Fatlace: Prior to Illest, he founded Fatlace, which also focuses on automotive lifestyle products and events, further establishing his reputation in this niche market.
- Current Role: Recently, Arcenal joined Wheel Pros, where he continues to leverage his creative skills to enhance brand strategies and product offerings .13
Contributions to Automotive Culture
Mark is well-known for his involvement in various automotive events and initiatives, including the Hellaflush car meet series, which celebrates modified cars and the culture surrounding them. His work has significantly shaped the aesthetics of automotive branding and lifestyle products.
Online Presence
Arcenal actively shares insights into his work and the industry through platforms like LinkedIn, where he connects with other professionals in the field .2 He has also participated in interviews and discussions that highlight his journey and contributions to automotive culture .45
