Marion Racine

Marion Racine is a seasoned marketing professional currently serving as the Chief Marketing Officer (CMO) at KFC España y Portugal.1 With a career spanning over 15 years in the food and beverage industry, she has established herself as a "Glocal Trilingual Food & Beverage Maniac" with a passion for growing challenger brands and businesses.1

Career Progression

Marion's journey with KFC began in March 2009 when she joined Yum! Brands as the Head of Marketing for KFC Iberia.1 She steadily climbed the ranks within the company, taking on roles of increasing responsibility:

• Marketing Manager for Individuals at KFC UK & Ireland (2016-2018)
• Marketing Manager Strategy at KFC Germany (July-October 2018)
• CMO at KFC España y Portugal (October 2018-Present)1

Educational Background

Marion has a strong educational foundation in business and marketing:

• EPSCI - ESSEC Group (2001-2006)
• Master's in Business and Administration from Audencia (2006-2007)
• ESSEC Business School (2001-2005)
• Marketing Week Mini MBA with Mark Ritson (2020)1

Achievements and Expertise

Under Marion's leadership, KFC España y Portugal has achieved significant success in marketing:

• The team won 3 Effie Awards, with their agency PS21 being named Agency of the Year3
• Marion is known for her strategic approach to brand building and marketing in the competitive fast-food industry4

As CMO, Marion is responsible for overseeing marketing strategies, brand management, and growth initiatives for KFC in the Spanish and Portuguese markets.2 Her trilingual skills and international experience have likely contributed to her success in managing the brand across different cultural contexts.1

Marion Racine's LinkedIn profile (username: marion-racine-7852a27) reflects her current position and extensive experience in the food and beverage industry, particularly her significant contributions to KFC's marketing efforts in the Iberian region.1