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Natalia Echeverria
Chief Marketing Officer (CMO) en McDonald's
Natalia Echeverria is currently the Chief Marketing & Digital Officer (CMO) at McDonald's. She has a robust background in marketing and digital strategy, having held various leadership roles across different sectors. Her expertise includes driving brand growth and enhancing customer engagement through innovative digital solutions.
Echeverria's career trajectory has equipped her with significant experience in developing marketing strategies that resonate with diverse audiences. She is known for her ability to leverage data analytics and consumer insights to inform decision-making and optimize marketing efforts.
In her role at McDonald's, Echeverria focuses on integrating digital initiatives with traditional marketing approaches to enhance the overall customer experience. This involves collaborating closely with cross-functional teams to ensure that marketing campaigns align with the brand's goals and values.
Her educational background and professional experiences contribute to her effectiveness as a leader in the fast-paced food industry, where adapting to market trends is crucial for success.
