Marilyn Laverty

Marilyn Laverty is the Founder and CEO of Shore Fire Media, a prominent public relations firm specializing in entertainment and popular culture.13 She established the company in 1990 in Brooklyn, New York, starting with just one employee and two desks.3

Career Highlights

Laverty has an impressive background in the music industry. Before founding Shore Fire Media, she worked at Columbia Records for 13 years, rising to the position of VP of publicity.3 Her expertise and influence in the industry have been widely recognized:

• Named one of Billboard Magazine's "Top Women in Music"1
• Known for representing a blue-chip roster of talent, cultural institutions, festivals, entertainment companies, and nonprofits1
• Has a long-standing relationship as publicist for musician Bruce Springsteen3

Shore Fire Media

Under Laverty's leadership, Shore Fire Media has grown significantly:

• The company now has offices in Brooklyn, Nashville, and Los Angeles24
• It has expanded beyond music to represent brands, events, venues, cultural institutions, industry leaders, authors, films, and podcasts2
• In 2019, Shore Fire Media was acquired by Dolphin Entertainment, with Laverty remaining as CEO2

Education and Early Career

Laverty holds a degree in philosophy from Cornell University. She began her career as an editorial assistant at the Gannett newspaper The Ithaca Journal and freelanced for U.S. and British magazines before becoming a publicist.1

Recent Developments

As of April 2024, Laverty is taking on an expanded role at Dolphin Entertainment, focusing on fostering collaborations and initiating new projects between Dolphin's various entities while continuing her role as Shore Fire's CEO.24