Adam Jernejec

Lifecycle Marketing - Retention - CRM Lead at Warby Parker

Marilyn Alemu is a data-driven and strategic marketer known for her expert ability to drive customer engagement and retention initiatives successfully.

Her specialties include retention and engagement marketing, mobile marketing, CRM/lifecycle marketing, lead generation, list segmentation, A/B testing, management, and analytics.

With program experience in tools like Iterable, Looker, JIRA, Google Analytics, Excel, HubSpot for lead nurture, and iOS and Android marketplaces, specifically in app store optimization.

Holding a degree in Advertising/Marketing from Kent State University, Marilyn has held various roles such as Manager, 1:1 Marketing at Warby Parker, Senior Manager of Customer Engagement & Retention at Animoto, Marketing Manager of Email at Animoto, Mobile Marketing Specialist at WebMD, Acquisition, and Retention Marketing Specialist at WebMD, Marketing Analyst at Screenvision Media, Marketing Coordinator at Screenvision Media, and Client Service Representative for MTV Networks at Viacom.