Marie Lützhøft

Marie Lykke Lützhøft is a professional with over 13 years of experience in CRM and data, focusing on creating results and driving projects in large companies, particularly in the media industry.

She has a strong background in datadriven marketing and has worked in leading media companies, currently at TV 2 and previously at Bonnier Publications.

Marie specializes in implementing Google 360 suite with a focus on machine learning models and data-driven strategies.

As a leader, she excels in leading teams focusing on commercial and analytical use of data, especially in marketing automation, subscription strategies, pricing models, and customer journey optimizations.

Marie's interest in data detail stems from her extensive experience in executing major dialog programs in the past.

She holds a Cand merc. in Communication from Copenhagen Business School and a Bachelor in HA Business Economics from Roskilde University Center.

Marie has held various key positions including Head of commercial management at TV2 PLAY, Head of Data Analytics & CRM, Head of CRM, and Nordic CRM specialist at Bonnier Publications, as well as roles in other media and marketing organizations.

Her projects include the implementation of Google 360 at Bonnier, paywall strategies, audience activation, development of new subscription products, and successful marketing initiatives.

Marie has a track record of driving digital transformation, enhancing customer experiences, and delivering business growth through strategic use of data and CRM.