Marie Choppinet

Marie Choppinet is a seasoned professional with 15 years of experience specializing in designing impactful B2B customer experiences. Her expertise spans the fields of cognitive psychology, linguistics, and mindfulness, which she leverages to craft information architectures and content strategies that enhance digital encounters for B2B clients.

Marie excels in bridging the gap between business strategies and IT architecture, showcasing her ability to create a cohesive model for IBM's digital content across various functions such as marketing, sales, support, and services. She is known for her strategic acumen and pragmatic approach in facilitating problem-solving by fostering collaborations across organizational boundaries.

As an Assistant Professor in technical communication at Paris Diderot University, Marie imparts her knowledge to students and also delivers guest lectures on content modeling and customer journey mapping at prestigious institutions like Karlsruhe Institute of Technology in Germany and FH Joanneum in Austria. Her bilingual proficiency in French and English has enabled her to present at numerous conferences on content, design, and management in Europe and North America.

Furthermore, Marie holds certifications as a hatha yoga practitioner, underlining her holistic perspective towards addressing the challenges of digital transformation. She completed her training at Ecole Française de Yoga, which has equipped her with a unique blend of skills to approach modern-day complexities with a well-rounded mindset.