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Marianne Sweeny
Information Architect passionate about Next IA , the bridge to meaningful contribution to the design, development and deployment of AI applications. Past President IA Institute. Constructive Irritant.Perpetually curious.
Marianne Sweeny is a Principal Consultant at BrightEdge, a company specializing in content marketing software as a service (SAAS). She is recognized for her expertise in information architecture, SEO, content strategy, and user experience. Throughout her career, Sweeny has worked with a range of clients, including Fortune 500 companies, to enhance their digital marketing strategies and improve user engagement on their platforms.12
Sweeny has a notable background in the information design field and has served on the Advisory Board of Ambient Insight. Her previous experience includes a significant tenure at Microsoft, where she initiated the Microsoft Information Architects group. She has been acknowledged for her contributions to the field, receiving the Divisional Vision Award in 2002.12
In addition to her consulting work, she is an active member of several professional organizations, including the Information Architecture Institute and Women in Digital Journalism, and has presented at various industry seminars and conferences.123
