María Pronello

María Pronello is a successful entrepreneur and plant-based food pioneer, known for opening the first plant-based restaurant in South America at the age of 23. She has spent over ten years developing two leading plant-based brands, PICNIC and VITA, in Argentina, where she grew operations at an impressive 50% annual rate. Due to her outstanding work, Pronello created over 300 original recipes for plant-based products, penetrated the non-vegan customer base by 95 percent, and produced a wide range of plant-based products from sushi to ice-cream and cakes without access to plant-based substitutes. In addition, she has led numerous business models, operated international locations, and amassed over three million products sold. Pronello's ability to influence new dietary habits is a testament to her deep understanding of customers and what it takes to introduce unfamiliar ingredients. Pronello's work history illustrates her passion for creating and leading businesses that align with her values, and her focus on building and remodeling restaurants around a dozen major constructions. Pronello's professional experience in building efficient and innovative food businesses has made her an expert in developing proprietary kitchen and operational systems, as well as implementing hiring, training, and procedure manuals.