Will Critcher

Will Critcher is currently the Chief Marketing Officer at KEY Sparkling Water.1 He has an extensive background in marketing and e-commerce, having been deeply involved in these fields throughout his professional career.2

Career Highlights

Marketing Expertise:: Will is known for his skills in digital marketing, particularly in areas such as Facebook Ads, where he has been described as a "Facebook Ads Magician" for growth-driven e-commerce brands.3 His expertise extends to various aspects of digital marketing, including customer acquisition cost (CAC) management and retention strategies.4

E-Commerce Experience:: Prior to his role at KEY Sparkling Water, Will was heavily involved in the e-commerce sector. He has experience working with notable brands, including Death Wish Coffee Company, where he contributed to their marketing efforts.56

Professional Transition:: In September 2023, Will announced that he was concluding a significant chapter in his career related to marketing and e-commerce, suggesting a transition to his current role at KEY Sparkling Water.2

Skills and Approach

Will is described as having a tireless work ethic and an unrelenting approach to deconstructing and rebuilding the marketplace and digital space.1 His professional focus appears to be on innovative marketing strategies and driving growth for e-commerce businesses.

Additional Insights

• Will has shown interest in office culture and its impact on business performance.5
• He has experience in recovery specialization, helping brands and manufacturers recover fees from erroneous chargebacks and shortages on the Amazon platform.7
• Based on his LinkedIn profile, Will is located in the Ballston Spa, New York area.8

Will Critcher's career trajectory demonstrates a strong foundation in digital marketing and e-commerce, which likely contributes significantly to his current role as Chief Marketing Officer at KEY Sparkling Water.