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Maria Battaglia
VP of Global Brand, Advertising and Social at Kyndryl | Six Sigma Certified Marketing Strategist
Maria Battaglia is a seasoned CMO and Senior Marketing leader with a strong background in scaling marketing for fast-growth companies across B2B, security, and consumer industries.
With a proven track record of successful exits, Maria excels in creating disruptive brands that resonate with target audiences.
Currently, Maria spearheads the Global Brand Strategy, Experience, and Activation at Kyndryl, a prominent 16B IT services leader focused on designing, building, managing, and modernizing technology systems infused with AI.
Her role encompasses executing brand strategy, design, advertising, sponsorships, and social media activities with a global team and external agencies.
Maria is the driving force behind the Kyndryl Brand Studio, an in-house creative team dedicated to evolving the brand, as well as the global Brand Promoters program aimed at enhancing brand awareness and emotional connections through employees.
Passionate about brand transformation and growth, Maria's mission is to empower Kyndryl customers to achieve their goals while mentoring new talent and sharing expertise in the marketing field.
In terms of education, Maria holds a Bachelor's degree in Psychology from St. Lawrence University.
Her rich professional experience includes leadership roles such as Vice President of Global Brand Strategy, Experience, and Activation at Kyndryl, Head of Brand and Customer Marketing at IBM Security, CMO at IBM Resilient, Cofounder and CMO at ThriveHive, SVP Marketing at OnForce, and various other key positions at renowned companies like Monster Worldwide, IBM, and Cambridge Technology Partners.
Furthermore, Maria has a background in corporate communications, public affairs, and partnerships, showcasing a well-rounded skill set across diverse marketing functions and industries.