Margarita Rojas

Marketing Leader | Asana, Weebly, Evernote | Mom x2

Margarita Rojas is a seasoned marketing professional currently serving as the Senior Director of EMEA Marketing at Asana. With over 12 years of experience in building and scaling international marketing functions, she has a proven track record in B2B SaaS and B2C sectors. At Asana, she has been instrumental in developing marketing strategies that have significantly contributed to the company's revenue growth, exceeding $0.5 billion.

Career Highlights

Current Role: Senior Director of EMEA Marketing at Asana since July 2019, where she initially joined as the International Marketing & Localization Lead.
Previous Experience:
- Head of EMEA Marketing at Vanta.
- Senior Marketing & Operations Manager at Weebly (acquired by Square).
- Senior Marketing Manager for Latin America at Evernote.
Board Membership: Served on the Board of Directors for Latinas in Tech from 2014 to 2019.

Skills and Expertise

Margarita specializes in:

International Marketing
Demand Generation
Account-Based Marketing (ABM)
Go-To-Market (GTM) Strategy
Team Leadership and Strategic Planning

She is known for her problem-solving abilities and her passion for continuous learning, which have driven her success in various marketing roles throughout her career. Additionally, she is multilingual, fluent in Spanish and English, with proficiency in French and Portuguese.