Margaret Taylor

Margaret Taylor is a Strategic Organizational Change Management (OCM) and Marketing Communication Expert and Leader, with a diverse experience in various industries such as transportation, banking, health insurance, oil and gas, and hospitality. With 15+ years of specialization in brand transformation and organizational change, Margaret has a strong background in implementing change management and communication plans, leading cross-functional teams, and establishing stakeholder engagement strategies. She is certified in Prosci Change Management and proficient in utilizing tools like the Prosci ADKAR™ Model.

Margaret's educational background includes a Master of Arts (M.A.) in Journalism from The University of Western Ontario and a Bachelor of Arts in English and Communication from Trinity Western University. She has honed her skills in analyzing feedback, developing corrective strategies, and training senior management on change management approaches and messaging.

Throughout her career, Margaret has held key roles such as Senior Change Management Specialist, Organizational Change Management Consultant, and Marketing Program Manager in reputable organizations like Southern Glazer's Wine & Spirits, Enbridge, and Hitachi Solutions Canada. Her expertise extends to orchestrating change management and marketing communication strategies for major enterprise projects, leading Change Agent Networks, and administering change impact assessments.

Margaret's proficiency also extends to a variety of software programs including Customer Relationship Management (CRM) tools like Salesforce and Pardot, Microsoft Office Suite, Google tools, Adobe software, content management systems like WordPress and Drupal, social media platforms, email marketing tools such as MailChimp, and accounting software like QuickBooks. She is adept at utilizing these technologies to enhance marketing communication strategies and drive organizational change objectives.