Margaret Johnson

Margaret Johnson is a prominent advertising executive who has been a key figure at Goodby Silverstein & Partners (GS&P) for over 25 years.123 She made history as the agency's first female partner and first Chief Creative Officer, a position she assumed in 2016.45

Professional Background:

• Graduated from the University of North Carolina Chapel Hill with a BA in journalism and mass communication14
• Earned an art direction degree from the Portfolio Center in Atlanta14
• Worked at Leonard Monohan Lubars & Kelly and The Richards Group before joining GS&P in 19964

Career Achievements:

• Led GS&P to be named one of the Most Innovative Companies by Fast Company23
• Developed groundbreaking campaigns for brands like Häagen-Dazs, Nike, Tostitos, and DORITOS1
• Recognized by multiple publications including Ad Age, Forbes, Business Insider, and Adweek as a top creative officer25

Notable Contributions:

• Created socially impactful advertising campaigns, such as:
  • Tostitos' "Party Safe" bag to prevent drunk driving
  • DORITOS "No Choice" Chips to encourage voter registration
  • Anti-cyberbullying campaign "#IAmAWitness"
• Launched Bay FC, the Bay Area's first professional women's soccer team in 20232

Professional Involvement:

• Serves on the boards of the One Show and Facebook's Creative Council
• Founding member of the 3 Percent Conference
• Judged prestigious awards like the ANDYs, CLIOs, and Cannes Lions1

In 2019, she was inducted into the North Carolina Media and Journalism Hall of Fame, further cementing her significant impact on the advertising industry.4