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Marcy Cohen
Marcy Cohen is a well-rounded communications professional with a strong background in digital storytelling, social media, and corporate PR.
She has a proven track record of leading teams and leveraging various media channels, including paid, earned, shared, and owned media, to enhance corporate reputation and engage target audiences.
As a changemaker, Marcy has spearheaded the creation of innovative initiatives such as in-house content studios, social media command centers, branded podcasts, and experience centers.
She is committed to personal and professional growth, continuously evolving her skills to adapt to the ever-changing digital landscape.
Marcy's expertise spans a wide range of areas, including digital communication, content marketing, influencer strategy, events, crisis communications, and agency management.
She holds a Bachelor of Arts in Communications from Rutgers University and has a background from The Frisch School.
Currently, Marcy serves as the Head of Digital Strategy and Brand at Viatris.