Juanita Leon

Global Brands Marketing Director at ABInBev Bavaria

Juanita Leon is a Consultant specializing in Technology and Digital Strategy at NATIONAL Public Relations. She has a diverse background in digital marketing and communications, with over 13 years of experience in the field. Prior to her current role, she held positions that contributed to her expertise in strategic consulting and digital transformation initiatives.2

In addition to her consultancy work, Juanita Leon is known for her contributions to journalism in Colombia. She has been involved with La Silla Vacia, a prominent political news and commentary platform, where she has advocated for innovative approaches to journalism and the use of digital technologies to enhance democratic engagement.1 4 Her educational background includes a strategic MBA, further solidifying her qualifications in marketing and digital strategy.3

Overall, Juanita Leon's work reflects a commitment to leveraging technology for improved communication strategies and media development.

Highlights

Dec 18 · national.ca

Five reasons lawyers should already be using Twitter | NATIONAL

Apr 28 · youtube.com

Journalism Star Startups - Juanita Leon (English) - YouTube

Experience

Global Brands Marketing Director at AB InBev

Head of XM & Content at AB InBev (Jan 2021 - Mar 2022), Cultural Marketing Manager at AB InBev (Jul 2019 - Jan 2021), Marketing Manager at Zinobe (Aug 2018 - Jul 2019), Content Marketing Manager at Youse Seguros (Jun 2017 - Aug 2018), Especialista en marketing digital at Roche (Nov 2016 - Jun 2017), Content Marketing and Social Media Manager at Prodigy Network (Aug 2015 - Oct 2016), Professor of Journalism and Digital Marketing at Universidad de La Sabana (Jan 2015 - Jun 2016), Marketing Director at Pulzo.com (Oct 2014 - Jul 2015), Senior Product Marketing Manager at Terra Networks (Aug 2012 - Sep 2014), Coordinadora Redacción Comercial at Casa Editorial El Tiempo (Apr 2011 - Aug 2012)

Education

Master of Business Administration (MBA) + Marketing and Sales from IE Business School (2013 - 2015), Especialización de periodismo from Universidad de Los Andes (2011 - 2012), Comunicadora Social y Periodista from Pontificia Universidad Javeriana (2005 - 2011)