Marcus Goncalves, Ph.D, Ed.D.

Marcus Goncalves is an accomplished academic and international business expert currently serving at Boston University's Metropolitan College (BU-MET).12 His roles at the university include:

Academic Positions

• Associate Professor of the Practice
• Associate Chair of the Administrative Sciences Department
• Co-Coordinator of the Global Marketing Management program

Research Focus

Dr. Goncalves is an international business researcher specializing in:

• International entrepreneurship
• Internationalization modes of entry for multinational enterprises (MNEs)
• Lusophone-African and frontier markets
• Impact of local macroeconomic and geopolitical contexts on MNE internationalization strategies

Academic Achievements

• Ph.D. in International Business from the Catholic University of Portugal/University of Saint Joseph3
• Ed.D. (Doctor of Education) degree
• Awarded an honorary doctorate (Honoris Causa) from the University Privada de Angola for his work on MNE internationalization in Lusophone-African countries1

Publications and Contributions

• Authored over forty books published by leading US publishers, with translations in multiple languages
• Frequent contributor to magazines and journals in the US, Nigeria, Brazil, and China
• Active researcher with publications available on platforms like ResearchGate and Google Scholar45

Industry Experience

• Held CxO positions in several companies in the enterprise application integration industry
• Holds a patent in cloud computing
• As CTO of Virtual Access Networks, led the development of a cloud-based technology product that won Best Enterprise Product at Comdex in 2001 (later acquired by Symantec)1

Dr. Goncalves maintains a professional presence on LinkedIn under the username "marcusgoncalves"3 and can be found on Twitter as @mv_goncalves.6