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Alon Bar David
Director of Product Marketing & Customer Lifecycle @monday.com | PLG & SLG
Alon Bar David is a seasoned professional currently serving as the Director of Product Marketing & Customer Lifecycle at monday.com, a leading project management and collaboration platform. His career journey showcases a diverse background in product marketing, entrepreneurship, and business administration.
Professional Experience
Alon has held significant roles in the tech industry, including:
- Director of Product Marketing & Customer Lifecycle at monday.com
- Product Marketing Manager at monday.com
- Product Marketing Manager at ironSource
His expertise lies in growth marketing, product marketing, and customer lifecycle management.3
Educational Background
Alon completed his BA in Business Administration at IDC Herzliya (now known as Reichman University).1 During his time at the university, he was involved with the IDC Entrepreneurship Club, demonstrating his early interest in business and innovation.
Entrepreneurial Ventures
Alon's entrepreneurial spirit is evident from his past experiences:
- Co-founder and CEO of The Red Button Association
- Finalist in the 2015 MassChallenge
- Owner and manager of a marketing agency
These experiences have contributed to his skills in team leadership and business development.
Military Service
Prior to his business career, Alon served in the Israel Defense Forces, where he commanded a platoon, likely developing leadership and strategic skills that have proven valuable in his professional life.
Skills and Expertise
Alon is known for his innovative approach to product marketing and his understanding of Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies.3 His experience at monday.com, a company known for its remote work solutions, has also given him insights into modern work practices and digital collaboration tools.2
Alon Bar David's diverse background in technology, marketing, and entrepreneurship has positioned him as a valuable leader in the product marketing space, particularly in the fast-paced environment of SaaS and project management solutions.