Marcos Milanez

Marcos Milanez is the Chief Content Officer at Rakuten TV, a position he has held since joining the company in 2018.1 With over 20 years of experience in the media industry, Milanez is responsible for Rakuten TV's content strategy, acquisition rights, and original productions.13

Professional Background

Before joining Rakuten TV, Milanez worked for several prominent media companies, including:

• Turner Warner Media
• Vubiquity
• World Wrestling Entertainment
• TV Globo/Globosat1

His extensive experience spans licensing content and TV channels across various international rights.1

Role and Responsibilities

As Chief Content Officer, Milanez's duties include:

• Overseeing content acquisition strategy
• Developing Rakuten TV Originals
• Managing departments such as Marketing, Programming, and Content & Marketing Country Managers1

Content Strategy

Milanez focuses on securing locally relevant, high-quality content for Rakuten TV's various offerings:

• FAST (Free Ad-Supported Television)
• AVOD (Advertising-Based Video on Demand)
• TVOD (Transactional Video on Demand)12

The company licenses a wide variety of content, including:

• Feature films across all genres
• Crime series (both scripted and true crime)
• Reality shows2

Rakuten TV also produces original content, such as talent shows "Hairstyle" and "Make up Stars," as well as the reality adventure series "Discovering Canaria Islands".2

Industry Insights

Milanez is particularly excited about streaming due to its rapid transformation in both technology and content strategy.1 He believes that by 2030, TV watching habits will remain similar but will be delivered through different technology, citing FAST as an example of providing a linear Free TV experience through new delivery methods.1

Marcos Milanez's LinkedIn username is marcos-milanez-90b9343, as mentioned in the query.3