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Marcos Machado
Chief Growth Officer at TruckPad
Marcos Machado is a specialist in driving growth and scaling companies through digital strategies. With a strong background in tech, SaaS, and marketplace businesses, he excels in marketing, growth, product management, and digital initiatives. Having been mentored by renowned growth hacking experts like Andrew Chen, Brian Balfour, and Casey Winters, Marcos has honed his skills in Silicon Valley's competitive landscape.
His leadership was instrumental in establishing and supervising the Growth team at TruckPad from inception, overseeing various key departments within the company. With over a decade of hands-on experience, Marcos is a versatile Fullstack Marketeer proficient in acquisition and demand generation techniques, including Product-led Growth, SEM, Paid Media, Social, SEO, Inbound Marketing, ABM, CRO, and CRM.
Marcos pursued further education in prestigious institutions like Massachusetts Institute of Technology, Reforge - Growth Series, and Gama Academy, focusing on digital transformation, growth, retention, and product management. He holds a Bachelor's degree in Administração e Negócios from UFRJ - Universidade Federal do Rio de Janeiro.
Currently serving as the Chief Growth Officer & Partner at TruckPad, Marcos has also contributed to academia as an MBA Professor specializing in Growth & Digital Marketing at Ibmec and as a Professor & Mentor in Growth Hacking & Customer Acquisition at Mastertech. His previous roles include Senior Growth & Product Manager at TruckPad, Head of Marketing at ERPFlex Software de Gestão, Director & Partner at Project Builder, and Trade Marketing at SC Johnson.