Brian Gates

Brian Gates is the Senior Vice President of Market Strategy and Go-to-Market at RainFocus. Based on the information provided, here are some key details about Brian Gates:

Professional Experience

• Currently serves as SVP of Market Strategy and Go-to-Market at RainFocus
• Previously held roles at RainFocus including:
  • SVP of Marketing & Strategy (January 2018 - April 2021)
  • VP of Product Strategy (June 2016 - December 2017)

Career Highlights

• Responsible for developing marketing strategy, team, and tech stack to fuel double and triple-digit growth at RainFocus1
• Led the creation of virtual event portals to drive constant audience engagement1
• Developed an industry-first set of benchmarks1
• Created the product roadmap framework and process for building alignment with customers1
• Drove implementation of an event workflow builder that doubled customer usage of RainFocus' product1

Expertise

• Event technology and marketing integration
• Breaking down silos between events and other business functions
• Leveraging event data for business insights
• Product strategy and management
• Marketing strategy and team building

Thought Leadership

Brian is recognized as a thought leader in the events industry. He has provided insights on topics such as:

• Integrating event technology across organizations2
• Harnessing event data for business value2
• Evolving event KPIs and measuring event success2
• Applications of generative AI in event marketing3

Brian Gates brings extensive experience in both events and marketing to his role at RainFocus, where he focuses on developing strategies to make events more powerful, personalized, and efficient.