IULM University

Università degli Studi di Genova

Liceo Scientifico

The Interaction Design Foundation

As an accomplished Head of Global Experience Design, I specialize in orchestrating the intersection of service design, business design, and user experience to foster innovative business models. My expertise lies in developing effective and efficient products and services that cater to the evolving needs of modern consumers and businesses:my approach is rooted in a human-centered design philosophy.

- Service Design Mastery: Proven track record in designing end-to-end service experiences that enhance customer satisfaction and loyalty. Skilled in mapping out customer journeys, identifying touchpoints, and ensuring a seamless integration of services across various channels.
- Business Design Innovation: Expert in crafting new business models that align with company vision and market trends. Proficient in market analysis, value proposition design, and strategic planning to ensure business growth and sustainability.
- User Experience (UX) Leadership: Deep understanding of user behavior and needs. Skilled in developing user-centric digital interfaces, focusing on usability, accessibility, and interaction design. Experience in utilizing UX research methods to inform design decisions and improve user satisfaction.
- Digital Transformation Advocate: Passionate about leveraging digital technologies to transform traditional business processes and services. Experience in guiding teams through the adoption of digital tools, enhancing operational efficiency, and driving digital innovation.
- Collaborative Team Leadership: Strong leadership skills with a focus on fostering a culture of collaboration and creativity. Experienced in leading cross-functional teams, facilitating workshops, and aligning team efforts with organizational goals.
-Strategic Visionary: Adept at aligning design strategies with business objectives. Skilled in identifying market opportunities and driving projects that blend user needs with business goals.

RINA

Head of Global Experience Design

Define and implement the RINA human centered strategic approach to digital and physical projects with the goal to ensure the most consistent experience for clients and employees

My role is define the user experience and Information Architecutre for the main digital communication tools or channels of RINA, cooperate with the RINA functions in designing the most engaging customers and employees experience based on attraction, retention goals and business goals.

Contribute in the definition the internal measures and programs needed for adoption of new digital technologies or new digital products/services identifying the employees needs and behaviors shift that projects on a human centered design level.
Sharing my competence with the business and corporate function to manage activities like products, services and or strategy design.

Corporate Experience Designer

CO-Director of Site Experience at IxDA for Interaction20 hosted in Milan: the most famous event around interaction design, UX design, visual design, user research and design leadership.

Interaction Design Association

CO-Director of Site Experience

As a Manager and Product Designer at ATS, I play a pivotal role in ensuring consistent, high-quality delivery across all Business Units. My leadership extends to closely collaborating with corporate development teams, guiding my own team in the cycle of research, prototyping, testing, and crafting interfaces that are both functional and aesthetically pleasing, thereby adding substantial value to each project.

My responsibilities are multifaceted and include initiating and overseeing user research, often through conducting interviews and surveys. I excel in interpreting this data, transforming insights into tangible digital products through the use of wireframes and prototypes. A significant aspect of my role involves making strategic design and UX decisions, affecting both the core of our products and their evolving functions and features.

I am deeply involved in designing the overall functionality of our products, constantly iterating to refine and enhance the user experience. My management style is characterized by a hands-on approach, ensuring that every phase of the design process aligns with our high standards and strategic objectives, ultimately leading to products that are not only innovative but also resonate with our users.

ATS Global

UX/IA Architect, Product Designer

In my managerial role, I am committed to ensuring consistent and high-quality delivery across all of our Client's Digital Factories. My leadership is pivotal in guiding my team through the processes of research, prototyping, and creating exceptional interfaces that significantly enhance the value of our projects. A key aspect of my role involves orchestrating interactive workshops with clients and internal stakeholders. These workshops, which include Design Thinking processes, Google Design Sprints, Service Design, and Game Storming, are meticulously planned and led by me. They offer participants a hands-on experience in innovative research and understanding, effectively demonstrating the transformative power of these methodologies. My management ensures that these collaborative sessions not only inspire but also equip our clients and team with the tools and insights necessary for success in our dynamic digital landscape.

aizoOn Technology Consulting

UX Manager Aizoon Consulting S.r.l., Genova (Client: Siemens S.p.A.).

As SW (Software) UX (User Experience) Designer, my primary responsibility is to design user-friendly interfaces for various software applications tailored to different customers. This process begins with a thorough analysis of each customer's specific requirements and use cases. From this analysis, I create User Personas, which are fictional characters representing the diverse range of potential users for the software or application. These personas help ensure that the design caters to the needs of all user types.

Following the initial analysis, I engage in prototyping. This involves sketching preliminary usage scenarios on paper and developing dynamic mock-ups. These prototypes serve as early representations of the proposed software interface, enabling early identification and resolution of potential usability issues.

In addition to my design responsibilities, I also take on the role of a QA (Quality Assurance) and expert software tester. In this capacity, I develop guidelines for usability testing that encompass all the product's Use Cases, ensuring the software is user-friendly and meets high quality standards.

My approach is grounded in Agile UX methodology, which emphasizes iterative development, collaboration, and adaptability. I work closely with the Product Owner, providing crucial input for the project's direction. I also maintain an ongoing collaborative relationship with the development team, offering feedback and suggestions. This constant interaction ensures that the final product not only fulfills business objectives but also offers an effective and efficient user experience.

Aizoon Consulting S.r.l., Genova (Client: Siemens S.p.A.).

Information Architect and User Experience Designer

Responsible for functional testing for the platform Simatic IT relating to the product Aerospace Manufacturing Complex’s library for Rolls-Royce customer. I work with my group following Agile Methodologies to the definition of Use case, User Stories, goals, and we have implemented a full automated quality assurance validation process.
Main activities:
•	Implementation of all MES environment:
•	Installing Simatic IT platform: stand-alone and distributed scenario
•	Library installation
•	Scenario  configuration for interfacing with external libraries
•	Supervisor of the development phase and testing as a technical reference on the project.
•	Organization and management of the development and execution of test cases
•	Coordination of the group of testers involved in the project
•	Managing relationships with customers to exchange documents and know-how for the creation, implementation and execution of test cases
•	Creation of load testing management environment for stress testing, load testing and performance testing:
o	Creating physical environment
o	Creating virtual environment
o	System Configuration Microsoft Test Manager 2010, Test Controller, Load Agent Tools for Test Management
o	Definition of performance test cases
o	Troubleshooting

I am also in charge of functional and stress tests for the Siemens Simatic IT platform, regarding the At Line Testing (ALT) product, designed for large scale industries (Kraft USA) for the real-time management of production lines.
Ability to face problems related to products designed for specific companies dealing with industrial automation.
Organizational and managerial skills required for testing highly complex software.

Test Lead

•	Architectural technical analysis for specific functions.
•	Supervising development and test phase as technical reference point.
•	Evaluating effort required and impact during feasibility phase, discussing functional requirements with Business Analyst group.
•	Actively monitoring the first weeks of production of the new software modules, and coordinating bug fixing activities.

Vodafone

IT Architect – architectural technical analysis

Project leader for the implementation of new Vodafone payment systems, via PinPad Wireless, in Vodafone retail points:
•	Producing functional integrated test plans.
•	Coordinating the test group involved in the project.
•	Problem solving for applicative and managerial issues.
•	Providing a focal point for internal and external project partners (bank systems).
I was also in charge of:
•	Test activities for the creation on an internet security system with client-server certificates for Vodafone retail points.
•	Planning and creating functional tests for the management of SIM card activation and client contracts (Dealer Station and Open systems).

Project leader

Consultant responsible for designing and implementing functional and stress test strategies for 3rd generation UMTS applications using LoadRunner and TestDirector.

Main Activities:
• Producing functional integrated test plans.
• Problem solving for applicative and managerial issues.
• Test activities for the creation of integrate system scenario for Perfomance Testing
• Planning and creation of Load and Perfomance Test with Mercury Load Runner software
• Creation of all documentation about test with report about stress test activities

TXT E-Solutions S.p.A., Milan (Client: H3G)

Test Specialist

Client TXT E-Solution (SAN PAOLO BANK): Consultant at the data elaboration centre for SanPaolo bank in Turin, dealing with functional and stress tests strategies for the client’s financial services portal, using LoadRunner and TestDirector (Mercury Interactive).

Main Activities:
• Producing functional integrated test plans.
• Planning and creation of Load and Perfomance Test with Mercury Load Runner software
• Creation of all documentation about test with report about stress test activities

Marco Tagliavacche