Marco Capra

Marco Capra is a seasoned professional currently serving as a Content Specialist at BUSINESS PRESS. He has a rich background in marketing and advertising, particularly in international markets.

Background and Career

• Early Life and Education: Marco was born and raised in the Bronx, New York. He pursued higher education at UCLA, where he received both undergraduate and business degrees.
• Advertising Experience: He spent a decade working in advertising in New York before transitioning to oversee DeBeers' marketing efforts across various Asian markets, including China, Korea, and Japan. This role required him to navigate diverse socio-cultural landscapes and adapt marketing strategies accordingly.1
• Leadership Roles: Following his time at DeBeers, Capra served as president of JWT Thailand, where he revitalized the agency's client base and creative output during challenging market conditions. His leadership led the agency to become a top creative firm in Thailand within three years.1

Current Role

In his role at BUSINESS PRESS, Marco utilizes his extensive experience in branding and content creation to develop engaging marketing materials that resonate with global audiences. His expertise lies in identifying core similarities across diverse markets while respecting local nuances, making him a valuable asset in content strategy and execution.

Personal Insights

Marco is passionate about understanding cultural dynamics and how they influence consumer behavior. He believes that successful marketing transcends mere differences and taps into universal motivators that connect people across borders.1