University of Pittsburgh Katz Graduate School of Business

PUC Minas

Mastercard Brazil

Senior Vice President

Responsible for Digital banks/Fintechs, Niche Banks and Retailers segments in Brazil, managing a sales team responsible to develop and foster business through the adoption of Mastercard products and services, including new business and maintenance of old business. Mastercard is now market leader in Fintechs and Retailers segment in Brazil. 
•	Worked with products team to create a new product aimed to Fintechs (combo card – both functionalities in the same plastic – pre-paid and credit). First implementation in the world in brazil. More than 30 million cards issue in Brazil 3 years later.
•	Managing an international cross functional team supporting Nubank (biggest Fintech in the world) in its International Expansion. Nubank has operations in Mexico and Colombia already, besides Brazil. Designed and signed Regional agreement that secured exclusivity for Mastercard in the region, taking into consideration businesses particularities of each country in LAC. 
•	Increased services penetration in Cluster Portfolio from 21% to 46% in 3,5 years.
•	Fintech/Digital segment led the issuance of contactless cards in brazil, a top priority to Mastercard. 
•	70% of cluster portfolio is protected by Exclusivity agreements. 
•	Doubled business representativeness of Cluster Portfolio at total Mastercard business in brazil in the last 3 years.  
•	Supported C6 bank from scratch to become one of the most important Digital banks within Mastercard. Fastest Digital bank in the world to achieve 1mm customers.

VP - Account Management

Responsible for Public banks and Cooperatives segment within Mastercard. Two different worlds being the public one very complex due to the policies in place that applies for both sides doing business and the exciting world of credit cooperatives which represented the biggest and fastest growth rates for Mastercard before the Fintechs. 

•	Caixa became the third largest account in the country, was the sixth when I took over the management of the account, NIR grew 5x from 2011 to 2015.
•	Caixa became MasterCard's main business partner for new products in Brazil
•	MasterCard debit share in the country increased from 37.01% in 2Q 2011 to 41% in 2Q 2014. Caixa accounted for 2.5% of gain for MasterCard
•	Services penetration doubled from 2011 to 2015.
•	Led a multi-functional team involving 3 companies (TIM, Mastercard and Caixa) that launched the most complete mobile product in the country aimed to Low Income classes. 
•	Launched Mastercard cards at Sicred and increased Mastercard share to 20% in 3 years. Sicred was Visa exclusive Issuer. 
•	Brought 2 new customers to Mastercard which were Banpará and Banese.

Senior Business Development

Director responsible for the support and relationship over operations and technology implementations projects for 2 global accounts (Citibank and HSBC) and for 4 regional accounts (CAIXA, IBI, Banco do Brasil and Unibanco).

•	Spearheaded the Citibank portfolio migration from local processing to MasterCard network. The project added more 100MM transactions year for MasterCard.
•	Led the team responsible for planning and executing a data center migration for Citibank portfolio from Brazil to Mexico. 
•	Led the team that developed a new product aimed to big retailers in Brazil. This solution adopted and deployed to other Latin America countries. (Distribution cards)
•	Took over the commercial relationship of all regional accounts (small banks portfolio).
•	Strengthened Mastercard positioning with Sicoob, biggest Cooperative System in the country by signing commercial deals that maintain Mastercard as the preferred business partner in the current days with more than 95% of share penetration.

Operations and Implementations Director

Working as a Project Manager responsible primarily for the migration of a Debit Scheme acquired by Mastercard “Redeshop” to Maestro and later playing different roles in the product and marketing team in important projects that were bringing to life in the country, such as Cluster Segmentation, Concept tests for new products, etc. 

•	Led the development of a new card to be tested in the CTM – Concept Test Model aimed to Low Income Classes.
•	Management of the interface between Copernicus, MasterCard and Issuers partners on the MasterCard Segmentation Project
•	Create and developed a new business model to supports migrations from Private Label cards to the MasterCard network.
•	Led the development and defined the strategy of migration from “Redeshop debit card” to Maestro cards. Redeshop brand was discontinued 2,5 years later. 
•	Let the development of new debit features such as Installments, Post-Payment with and without guarantee to be incorporated by Mastercard Maestro.

Project Manager

Developed new security features and products in support of a tighter risk management policy that resulted in the reduction in the fraud levels nationwide.

•	Implemented new projects to reduce fraud rates such as:
o	CVC2 for transactions by Phone and Direct Marketing
o	Track 1 to be validated by the Issuers
•	Implemented a new neural network system for the detection and prevention of fraud on e-commerce transactions
•	Developed and managed a Fraud Prevention Training Program for all Redecard client’s nationwide with more than 5.000 sessions
•	Reduced merchants auto-fraud by 30% with the implementation of Fraud Prevention Trainings.

Marcio Soares