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    Marcia Netto

    Co-Founder and Senior Principal Software Engineer

    Marcia Netto is a successful entrepreneur and digital marketing expert with experience in developing online business models, creating large-scale communities, and managing teams. She is a Harvard Business School graduate, with an MBA from the FIA - Fundação Instituto de Administração and a bachelor's degree in science from the Universidade de São Paulo.

    Over the past seventeen years, Netto has held various leadership roles in companies such as Sallve, Elo7, Webedia Brasil, Minha Vida, Vostu, and Abril Digital, where she gained experience in growth hacking, eCommerce B2C, online product development, agile methodology, lean office, and team management. Her background also includes positions in prominent brands like Unilever and Monsanto, contributing to her expertise in digital marketing.

    Netto is passionate about creating a positive work environment that promotes personal development, as well as self-knowledge and the power of femininity. She is an Endeavor Entrepreneur and Mentor, an Angel Investor, and a Harvard Naspers program graduate.

    In 2018, Netto co-founded Sallve, a DTC beauty company invested by Astella, Atlantico, Canary, Kaszek, and Waldencast. The brand's mission is to contribute to a future where people's skin is the best place for them to be. Netto is also a believer in organic organizations, cultural entrepreneurship, and the Enneagram personality system.

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    Marcia Netto
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    Experience

    Co-Founder at Koala (January 2022 - Present)
    Senior Principal Software Engineer at Segment (September 2021 - January 2022), Principal Software Engineer at Segment (March 2020 - October 2021), Staff Software Engineer at Segment (October 2018 - March 2020), Senior Engineering Manager at Segment (May 2017 - October 2018)

    Location

    São Paulo, São Paulo, Brazil