Marcia Jackson

Marcia Jackson is an accomplished marketing leader with a proven track record in driving customer growth for B2C companies across various industries such as health, real estate, arts/crafts, and pet industries.

She has excelled in creating award-winning marketing campaigns that acquire customers at or below projected costs by leveraging traditional direct response channels like direct mail, print ads, and catalogs.

With expertise in managing end-to-end marketing initiatives, Marcia has demonstrated significant experience in direct mail strategies, list research, procurement, negotiation with printers, merge/purge, and lettershop instructions.

Her results-driven approach has consistently surpassed ROI goals and maximized profitability, evident in her ability to produce multi-channel targeted promotions maintaining brand identity across various media.

Marcia is known for her strong leadership skills, complemented by extensive industry knowledge, which enables her to achieve business objectives effectively.

She possesses advanced proficiency in a range of software including Excel, Word, Access, PowerPoint, Project, ACT, and Clients & Profits.

Marcia Jackson's specialties include Direct Mail, B2C Marketing, Customer Acquisition, P&L Management, Project Management, Marketing Strategy, Analysis, Research, CRM, Print Media, Brand Identity, ROI Optimization, Media Campaigns, and Fundraising.

She holds a BA in English from the State University of New York at Stony Brook and has held key positions in various organizations like Asset Marketing Services, Juvenon, Inc., Amrion Nutraceuticals, Alliance Storage Technologies Inc, among others.