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Marcelo Trevisani
Chief Marketing Officer - Digital Transformation & Growth - Board Member - Speaker
Professional Background
Marcelo Trevisani is an accomplished marketing and digital transformation executive with over 15 years of remarkable experience in shaping brands and customer relations across multiple industries. His vast expertise includes digital marketing, innovation, product management, and communication, positioning him as a thought leader in the realms of customer experience and technology integration. Over the last decade, Marcelo has excelled in high-impact roles within key sectors such as Banking, Real Estate, Food & Beverages, and Technology. Notably, his career trajectory has predominantly focused on leading digital marketing initiatives and strategic transformations as the Head of Digital & Marketing for various national and multinational firms.
As a strategic marketer with a strong affinity for digital and technology-driven environments, Marcelo embraces the principles of Agile and Lean methodologies. This unique approach allows him to efficiently quantify the impact of marketing efforts on overall business performance. His work has significantly contributed to various digital marketing initiatives and platforms, enhancing brand positioning and optimizing marketing planning processes. Marcelo’s expertise in content marketing, media performance, and social media dynamics has empowered organizations to build trust and credibility among their consumers, ultimately elevating customer engagement and satisfaction.
Education and Achievements
Marcelo Trevisani's educational background encompasses a diverse array of specializations that underpin his professional acumen. He studied at Centro Universitário Belas Artes de São Paulo, where he honed his skills in Branding. His commitment to lifelong learning is further reflected in his specialization in Inovação for Board Members at the Instituto Brasileiro de Governança Corporativa (IBGC), demonstrating his understanding of innovative governance within startups and scale-ups.
Additionally, Marcelo complemented his skillset with a focus on digital business strategy at the prestigious Massachusetts Institute of Technology (MIT), solidifying his expertise in navigating the complexities of the digital landscape. Combined with his MBA in International Business from Universidad Nacional Andrés Bello and a specialization in Competitive Intelligence in Social Networks and Digital Marketing from Fundação Getúlio Vargas, Marcelo possesses a robust academic foundation that supports his dynamic approach to digital transformation and marketing strategies.
Over the years, his contributions have been recognized through noteworthy positions, such as serving as the Chief Marketing Officer for IBM Brazil, where he certainly influenced the company’s strategic direction in the digital marketing space. His prior roles include Head of Strategic Marketing & Partnerships at Vivo (Telefônica Brasil) and Chief Marketing Officer at CI&T, positions that further solidified his reputation as a leader in marketing innovation.
Furthermore, Marcelo has had extensive teaching experience at Brazil’s top business schools, including position as an Associated Professor at ESPM and FGV from 2011 to 2022. He has imparted knowledge in subjects related to Marketing, Digital Business, and Digital Transformation, leaving a lasting impact on future marketing professionals. His commitment to education enhances his stature as a thought leader in the marketing community and establishes him as a mentor for aspiring marketers.
Achievements
Marcelo Trevisani’s journey reflects an impressive trajectory with numerous achievements across various roles and sectors. His specialty areas enhance his strategic perspective in crafting marketing solutions that resonate with consumer behavior and preferences. He is renowned for developing Account-Based Marketing (ABM) strategies and setting up Centers of Excellence in Analytics to support data-driven decision-making.
Moreover, his proficiency in Agile methodologies enables him to drive marketing and product management strategies more efficiently while embracing innovation in every aspect of his work. Marcelo's focus on User Experience (UX) and User Interface (UI) design principles ensures that the products and services he promotes are not only well-positioned in the market but also offer exceptional value to the end-user.
Marcelo’s extensive network includes being a member of Makers and serving as a mentor for MeetHub, reinforcing his commitment to fostering innovation and guiding burgeoning talents in the industry. His foundational experiences as a Creative Director and Branding Strategist at several design agencies further contributed to his understanding of the intricate relationship between branding, creative messaging, and strategic execution.
In conclusion, Marcelo Trevisani exemplifies the qualities of an innovative marketing leader, educator, and mentor. He creates transformative marketing strategies that effectively bridge the gap between businesses and their consumers, ensuring trust and loyalty in an ever-evolving digital landscape.
tags':['Marketing','Digital Transformation','Innovation','Product Management','Customer Experience','Social Media','Digital Marketing Strategy','Branding','Agile Methodologies','Teaching','MBA','Education','Consumer Behavior','Mentorship','Technology Roadmap'],
questions':['How did Marcelo Trevisani develop his expertise in digital marketing and transformation over the years?','In what ways has Marcelo Trevisani influenced the digital marketing landscape in Brazil?','What innovative strategies has Marcelo Trevisani implemented in his roles within the banking and technology sectors?','How does Marcelo Trevisani integrate Agile methodologies into his marketing strategies?','What impact did Marcelo Trevisani have during his tenure at IBM Brazil as Chief Marketing Officer?','How has Marcelo Trevisani contributed to the education of future marketing leaders in Brazil?']},
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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