Marcelo Kisahleitner, MBA

Marcelo Kisahleitner is an accomplished executive specializing in business intelligence and data engineering. He currently serves as the Director of Business Intelligence & Data Engineering at Scene+, based in Burlington, Ontario, Canada. With a strong background in analytics, he focuses on enhancing decision-making models and improving marketing efficacy through data-driven insights.

Professional Background

• Experience: Marcelo has extensive experience in implementing various analytics tools and platforms such as Power BI, Tableau, SAS, and Microsoft Azure Machine Learning. His previous roles include:
  • Analytics & Insights Manager at LoyaltyOne (2017-2018): Managed analytics for Rona/Lowes and personalized offers for Rexall.
  • BI & CRM Director at Sales Impact (2016-2017): Developed IT infrastructure on Azure and improved data quality for revenue growth.
  • Senior Manager Business Intelligence & CRM at HSBC (2010-2012): Led CRM initiatives and direct marketing campaigns, significantly increasing revenue through optimized customer segmentation.

Education

Marcelo holds a Bachelor's degree in Civil Engineering from the University of São Paulo (USP) and a Professional Master of Business Administration (MPA) from Fundação Getulio Vargas (FGV).

Skills

His expertise includes:

• Reporting & Analytics
• Data Modeling
• Clustering Analysis and Segmentation
• Multichannel Marketing Optimization

Marcelo is recognized for his ability to enhance organizational data strategies, ultimately driving customer satisfaction and revenue growth. He is a permanent resident of Canada and holds citizenship in both Germany and Brazil.1