FGV - Fundação Getulio Vargas

Istituto Europeo di Design - IED São Paulo

Northwestern University - Kellogg School of Management

Head of Digital Credit at Banco ABC Brasil, Startups Board Member, founder of FintechLab.com.br and coordinator & professor at FGV - Fostering digital innovation

Skills: Customer Loyalty · Business Relationship Management · Artificial Intelligence (AI) · Business Insights · Presentations · Data Strategies · Project Management · Strategy · Business Analytics · Analytical Skills

Banco ABC Brasil

Head of Digital Credit

Coordinating the Fintech specialization course at FGV, one of the main business school in latin america.

http://pec.fgv.br/cursos/fintechs-inovacao-e-disrupcao-no-mercado-financeiro

FGV Brazil

FGV Fintech Specialization Course Coordinator and Professor

We are a fintech innovation hub in Brazil. Our goal is to connect different people and companies to promote the fintech movement. Be a part of this revolution with us!

FintechLab.com.br

Co Founder

Torq is a innovation platform for financial services. Connecting with competences and solutions around the globe, we develop projects to transform the industry.


• Over US$ 1 million of revenues in consulting commercial deals
• Over 20 projects of product design and incubation using service design and agile methodologies, from opportunity identification, indeed customer reasearch, customer journey map design, prototyping, tech specification to development
• Implementation of an API Gateway to distribute new products to the market, like a secondary market for consortium quotes, using open source platforms and solutions.
• Partnership development with companies like IBM, Google, AWS and fintech/startups and international trading offices, like Canada, UK and Israel
• Connection with tech companies and startups for customers and innovation initiatives

Torq

We love to change the status quo and to make things better through the hearts and minds of people!!!

Clay Innovation

Academic Master Student at FGV leading researches on health care and crisis management

Academic Master Student

. Management of the team responsible CRM Analitical Strategies and tools
. Management of Customer Segmentation Strategies to optimize sales strategies and customer relationship.
. Responsible for analytical researches to improve business strategies
. Implementation and management of geocoding tools and strategies to optimize sales force allocation

Redecard

Head of CRM Strategies

•	Responsible for the data mining and modeling to optimize Customer Relationship Management strategies.
•	Management of the Next Best Offer.
•	Optimization of marketing campaigns using analytical tools and ROI measurement.
•	Management of project with Peppers and Rogers Group to improve customers’ experience in the channels.
•	Improvement of sales goals definition using analytical tools to identify customers’ potential.
•	Part of the team responsible for implementing the Net Promoter Score methodology with Bain &amp; Company.

Grupo Santander

Head of CRM Analytics / BI / DBM / Marketing Science

•	Responsible for the collection strategies including specification, implementation and ROI measurement.
•	Implementation of the collection in the bank’s contact centre including the implementation of Balanced Scorecard for performance tracking and capacity planning model

ABN Amro Real

Collection Strategy Manager

•	Management of Credit Management project, from the definition of the business model, implementation third part software with IT team and strategies based on data mining and statistical models.
•	Participation in the development of new products focused on credit risk analysis, including profitability analysis and MIS for performance measurement.

Credit Risk - Retail

•	Responsible for the financial performance tracking MIS of the BU.
•	Optimization of credit performance for clients based on the utilization of statistical models for credit initiation, credit maintenance and cross selling strategies. 
•	Participation in the specification of the Falcon fraud prevention system. 
•	Specification of Behavior Score model for a client

Marcelo Bradaschia