Marcela Sapone

Marcela Sapone is an American entrepreneur, best known as the co-founder and CEO of Hello Alfred, a startup that aims to redefine urban living by providing a "resident experience platform." Founded in 2014 alongside Jessica Beck, Hello Alfred offers services that allow residents to outsource everyday tasks, such as grocery shopping and housekeeping, to "Alfred Home Managers" through a mobile app. This innovative approach has gained traction in multifamily housing projects across the United States, partnering with major real estate firms like Greystar and Related.123

Born on March 9, 1986, Sapone holds an MBA with distinction from Harvard Business School and previously worked as a consultant at McKinsey & Company and in private equity. She has also co-created WHITESPACE, a seed-stage venture fund.13 Her advocacy for pro-labor policies and emphasis on meaningful work have positioned her as a thought leader in the sharing economy, earning her recognition from various organizations, including being named one of Goldman Sachs' "most intriguing entrepreneurs" and a member of Forbes' 30 Under 30 in Consumer Tech.123

In her role at Hello Alfred, Sapone emphasizes company culture and trust, striving to create a supportive environment for both full-time and part-time employees. Her leadership has been characterized by a commitment to redefining how urban residents interact with their living spaces, making everyday life more manageable and enjoyable.24