Marcela Biondini

Marcela Lupi Biondini is a senior executive at IFEMA MADRID, currently serving as the Services and Customer Experience Director.12 With extensive experience in B2B business development for both public and private sectors, she has established herself as a key figure in the organization.3

Professional Background

Marcela has a proven track record in:

• Business development in B2B sectors
• Management roles in public and private organizations
• Customer experience and service delivery

Her career history includes:

• Current position: Services and Customer Experience Director at IFEMA MADRID12
• Previous role: Senior Manager at Palladium (1992-2003)5
• Past experience: Manager at BearingPoint (formerly known as KPMG Consulting)5

Role at IFEMA MADRID

As the Services and Customer Experience Director, Marcela Lupi Biondini is responsible for:

• Overseeing customer service operations
• Enhancing visitor and exhibitor experiences
• Developing and implementing service strategies

Leadership and Expertise

Marcela is known for her:

• Strong leadership skills
• Focus on change management and growth
• Expertise in designing, engaging, and communicating strategies4

Her LinkedIn profile (username: marcela-lupi) showcases her professional journey and insights into management and leadership.4