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Marcela Vega
Strategic Design for Innovation
Marcela Arreaga is a User Research Professor at Barcelona Technology School.1 She currently holds a position in Strategic Design at Social Innovation and teaches in the Master in User Experience Design program.1 Marcela specializes in Design Thinking, Trends Research, and Human-centered Technology.1
As an educator, Marcela aims to inspire students to think creatively and find innovative solutions.1 Her teaching approach is driven by curiosity and a desire to foster a culture of innovation focused on impact and purpose.1
Marcela's professional background includes experience in:
- Design research
- Strategic planning using human-centered tools
- Facilitating innovation processes with methods such as Design Thinking, Design Sprints, and Art of Hosting practices
- Past work with HOLON Design and OpenIDEO Barcelona Chapter
Her expertise lies in developing entrepreneurial ventures and creating opportunities that accelerate positive changes, with a focus on user-centered and interaction-centered solutions.1
