Marcela Vega

Marcela Arreaga Vega is a passionate design researcher with a focus on building foundations for developing entrepreneurial ventures and fostering positive changes. She excels in strategic planning using human-centered tools and collaborative practices like Design Thinking, Design Sprints, and Art of Hosting. Marcela's curiosity, creativity, and solutions-driven approach make her adept at understanding systems and complexity to design innovative services that add value to the ecosystem. Her ultimate goal is to cultivate a culture of innovation centered on impact and purpose. Marcela holds a Master's degree in International Business from Universitat de Barcelona, a Máster en Investigación para el Diseño y la Innovación from ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona, and a degree in International Relations, International Trade, and International Organizations from Universidad Francisco Marroquín. She has held various roles including User Research Professor at Barcelona Technology School, Strategic Designer at Coboi lab, Adjunct Lecturer at La Salle BCN, Design Strategist at HOLON Design, and has been involved with organizations like OpenIDEO Barcelona Chapter and Innovation Kitchen - DesignThinkers Group Spain. Marcela's expertise lies in facilitating innovation processes, designing user-centric solutions, and collaborating for ecosystem improvement.