Suggestions
Marc Mallett
Vice President, Programmatic Ad Sales at Disney, Vevo alum, Yahoo alum
Professional Background
Marc Mallett is a distinguished digital media veteran whose career spans over two decades, characterized by his extensive expertise in sales and business development. Known for his dynamic leadership and innovative approaches, Marc has consistently delivered exceptional results in various high-profile roles within esteemed organizations such as The Walt Disney Company, ESPN, and Yahoo!.
Throughout his illustrious career, Marc has played pivotal roles in the transformation and integration of advertising sales teams, contributing significantly to record-breaking earnings in programmatic revenue. His keen understanding of the digital landscape has allowed him to navigate complex market scenarios, driving growth and establishing new standards in performance advertising.
In 2020, Marc led the successful integration of Disney Ad Sales and Hulu Programmatic sales teams, resulting in unprecedented annual programmatic revenue. This achievement is a testament to his ability to harmonize operations and align diverse teams towards a common goal. Additionally, during the 2019 consolidation of Disney's advertising sales teams into Disney Advertising Sales, he was entrusted to spearhead Performance advertising, focusing on Programmatic, Linear Performance, and Data Driven TV strategies, further highlighting his leadership capabilities.
Marc's career trajectory at The Walt Disney Company is impressive, having climbed the ranks to become Vice President of Advanced Advertising at ABC Television in 2018. Under his direction, ABC leveraged advanced advertising technologies, enhancing viewer engagement and optimizing ad placements across platforms.
From 2016 to 2018, Marc relocated to Singapore to oversee ESPN's Asia Pacific sales and sponsorship business. His strategic oversight in this regional role not only expanded ESPN's market presence but also solidified its reputation as a leader in sports media advertising.
Marc's journey began at ESPN in 2013 when he took charge of the programmatic ad sales team, achieving remarkable triple-digit year-over-year growth and effectively doubling his team's sales force. This period marked a significant turning point in Marc's career, establishing him as a formidable player in the programmatic advertising arena.
Prior to joining ESPN, Marc was instrumental in establishing the 120 Sports East Coast Sales Office in 2010. Here, he launched various digital sports networks, including the ACC Digital Network and SEASONx premium programmatic exchange, under the umbrella of Silver Chalice Ventures. His entrepreneurial spirit and vision laid the groundwork for innovative sports media experiences that continue to resonate with audiences today.
Marc's career milestones trace back to 2009 when he launched VEVO ad sales as part of the Universal Music - Sony joint venture. He executed VEVO's first branded video content campaign, showcasing his ability to create engaging advertising solutions that captivate audiences.
In the earlier years of his career, Marc relocated from San Francisco to New York at Yahoo! in 2004, where he led the formation of a new recruitment ad sales team, further demonstrating his flair for seizing opportunities in the ever-evolving digital landscape.
Education and Achievements
Marc Mallett pursued his studies at the University of Oregon, where he laid the foundational knowledge that would support his future achievements in the digital media landscape. While specific details about his degree are not outlined, the skills and insights he gained during this academic journey have undoubtedly served as a springboard for his successful career.
As a leader in the industry, Marc has achieved numerous accolades and career highlights, including:
- Spearheading the strategic integration of major sales teams at Disney, resulting in record-breaking programmatic revenues.
- Driving the growth of advertising sales at ESPN through innovative programmatic initiatives, leading to impressive year-over-year growth.
- Being promoted to significant leadership roles at major organizations, asserting his expertise in advanced advertising and sales operations.
- Launching pioneering digital media platforms and advertising campaigns that have reshaped consumer engagement in sports and entertainment.
Organizations
Marc Mallett has made substantial contributions across various organizations, holding notable positions such as:
- Vice President, Programmatic Sales at Disney Advertising Sales, a flagship division of The Walt Disney Company, where he is instrumental in shaping the programmatic advertising landscape.
- Former Private Investor at Great Falls Brewing Company, illustrating his acumen in evaluating business opportunities outside the digital media sector.
- Former Vice President of Performance & Programmatic Advertising Sales at Disney, where he successfully consolidated ad sales operations.
- Former Vice President of Advanced Advertising and Sales Operations at ABC, where he focused on leveraging advanced technologies in advertising solutions.
- Former Senior Director, Sponsorship & Advertising Sales, Asia Pacific Region at ESPN, showcasing his global experience in managing regional sales operations.
- Former Regional Sales Manager at VEVO, ScanScout, and Yahoo!, where he cultivated relationships and developed strategic sales initiatives.
- Former Key Account Executive at Yahoo!, where he used his sales prowess to maximize client satisfaction and drive revenue growth.
- Former Inside Sales Manager at DigitalThink, contributing to early business development efforts in digital learning and e-commerce.
Overall, Marc is a multifaceted professional whose background and experiences have positioned him as a leading figure in digital media advertising. His combination of strategic insight, market understanding, and a track record of driving impressive sales results make him an invaluable asset to any organization aiming to thrive in the dynamic digital marketplace.
Conclusion
In summary, Marc Mallett embodies the qualities of a forward-thinking leader in digital media sales and business development. His extensive experience across various reputable organizations combined with a knack for innovation and growth ensures that he continues to be a prominent figure in the landscape of advanced advertising. As the digital marketplace evolves, Marc’s leadership, insights, and proven track record are sure to propel his future endeavors to even greater heights.
Location
People also viewed
Related People
Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.