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Chris Bisanzo
Account Executive, Programmatic Sales & Strategy at The Walt Disney Company
Professional Background
Chris Bisanzo is a dedicated and accomplished professional with a rich background in programmatic sales and strategic marketing. With a solid foundation acquired through his academic endeavors at Georgetown University, Chris has developed a robust skill set that has propelled his career in some of the most reputable organizations within the media and entertainment industry. Currently serving as the Account Executive for Programmatic Sales & Strategy at The Walt Disney Company, Chris plays a pivotal role in driving innovative advertising solutions that connect brands with their audiences in meaningful ways.
Before his tenure at Disney, Chris excelled at ESPN, a subsidiary of The Walt Disney Company, where he held several key positions including Programmatic Sales and Strategy Account Executive, Audience and Programmatic Sales Account Service Executive, and Sales Planner. His comprehensive experience at ESPN allowed him to refine his expertise in programmatic advertising while building strong relationships with clients and stakeholders.
Chris's career began with foundational roles like the Sales Planner and Account Service Representative at ESPN. These positions provided him with valuable insights into audience targeting and campaign management, essential elements in the fast-paced digital media landscape. His commitment and attention to detail led him to receive recognition within the company, allowing him to climb the ranks swiftly.
In addition to his sales roles, Chris gained exposure to the production side of media as a Production Intern with the show "Dan Le Batard is Highly Questionable." This experience not only enhanced his understanding of content creation but also showcased his versatility and eagerness to learn. Additionally, he honed his communication and public relations skills during his internship with Major League Baseball, where he contributed to various business public relations projects.
Education and Achievements
Chris studied at Georgetown University, where he laid the groundwork for his professional journey. His academic pursuits provided him with a strong understanding of communication, strategic thinking, and analytical skills, critical for success in the advertising sector. Chris's time at Georgetown was undoubtedly influential, offering him opportunities to engage with like-minded individuals and develop a deep commitment to his career in media.
Throughout his career, Chris has accrued numerous achievements that highlight his contributions to both The Walt Disney Company and ESPN. His innovative approaches to programmatic sales have not only helped drive substantial revenue for the organizations he has worked with but have also contributed to advancing industry standards within digital marketing practices. Chris is known for his dedication to understanding client needs, ensuring that advertising campaigns are not just effective but also resonate with target audiences.
Key Achievements
- Expert in Programmatic Advertising: Chris Bisanzo has established himself as an expert in programmatic advertising, focusing on developing tailor-made solutions that meet the unique needs of various brands.
- Successful Client Relationships: His ability to build and maintain strong client relationships has been a hallmark of his career, ensuring that the campaigns he oversees exceed client expectations.
- Diverse Experience in the Media Landscape: From internships to executive roles, Chris's diverse range of experiences across significant media organizations has equipped him with a comprehensive understanding of the industry.
- Commitment to Professional Growth: Chris continuously seeks opportunities to enhance his skills and knowledge, ensuring that he remains at the forefront of industry advancements.
Chris Bisanzo exemplifies the qualities of an innovative leader in programmatic sales and digital strategy. His journey is marked by dedication, versatility, and a commitment to excellence in the dynamic world of media and advertising.