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Marc Gutman
Business Poet & Certified Brand Architect
Marc Gutman is the founder, brand strategist, and chief storyteller at WILDSTORY, a brand strategy and design studio based in Colorado.1 He describes himself as a "Business Poet & Certified Brand Architect" who helps companies build powerful brands and tell stories that fuel their growth.1
Professional Background
With a unique background in the movie industry, Gutman applies techniques he learned while working for Oliver Stone, Warner Bros, and 20th Century Fox to his branding and storytelling approach.1 He combines this experience with the art and science of branding to create a distinctive methodology.
Expertise and Services
Gutman specializes in:
- Brand strategy
- Storytelling for businesses
- Helping companies increase sales and customer loyalty
His mission is to "transform businesses to get more people to buy more stuff for more years at a higher price".23
Certifications and Achievements
Marc Gutman holds several certifications, including:
- Certified Brand Specialist (LEVEL C)
- Certified Brand Strategist (LEVEL C)
- Certified Brand Architect (LEVEL C)
- Section4 Certified Brand Strategist
- Certified Speaker (Global Speaker Academy, Entrepreneurs' Organization)1
Additional Ventures
Beyond his work at WILDSTORY, Gutman:
- Hosts the "Baby Got Backstory" podcast, featuring big brands like Priceline.com, UGGS, K-SWISS, and Build A Bear
- Speaks at entrepreneurial events, including Denver Startup Week and University of Colorado
- Has been featured in national publications1
Marc Gutman's approach to branding emphasizes the power of storytelling and its ability to change how people feel about a brand, which he considers the driving force behind his work.1