University of California, Berkeley

Towson University

Centennial High School

Founder at Goldstein Growth Analytics Services

10+ years accumulated in the Online Advertising/Marketing and Growth Data Analytics field, Goldstein Analytics Services provides growth data analytics & visualization and online media buying

Goldstein Analytics Services

Managing Director/Founder

Analytics Manager

-Brought in $millions (LTV) more compared to Zenfolio's performance prior to joining
-Manage Agency Media Buying
-Use SQL To Query Millions Of Data Points For Business Intelligence/LTV Creation
-Create/Maintain Marketing Tableau Reporting
-Oversee 1mm+ of Spend Per Year

Zenfolio, Inc

Manager of Growth and Optimization Analytics

Grade: B+  ,  3.3 GPA

A 6 month immersive program focusing on Python, Statistics, SQL and Visualizations in Tableau as well as JavaScript (Leaflet.js) and HTML/CSS.

Python
Using dates, request (for API usage), Pandas (Data exploration), array manipulation with numpy, vader (sentiment analysis), Flask (API Creation), Matplotlib (Data Visualization), SQLAlchemy (ORM)

SQL
Creating tables, primary keys, functions, filtering/grouping data, reformatting data, regular expressions, sub queries, joins, self joins, views, lag/lead, statistics, altering columns, indexes, limiting and offsetting, ordering data, unions/intersects

Statistics:
Mean, Median, Mode, Variance, Normal Distributions, Standard Deviation, Z Scores, R Score, Outlier Analysis, Percentiles, Probability

Student

- Millions Profited for Playphone from Ad Buys
- Oversaw day to day operations of Marketing & Monetization Departments
- Leveraged detailed Excel & SQL analysis benefiting different types of ROI and campaign analysis
- Led Data team to create LTV, ARPU, UX, and User Acquisition Flow reports
- Conceptualized and integrated 3rd party attribution system
- Negotiated multifaceted ad buys with partners
- Reported to CFO/Attended and presented at weekly C-Level exec. meetings
- Internal jokes about title really being "Head of Marketing"

Playphone (acquired by GungHo)

Senior Analytics Manager, User Acquisition

Marketing Analytics Manager

Marketing Analyst

- Managed, Analyzed, Trafficked, and Optimized over 800,000,000 impressions
- Managed, Analyzed, Trafficked, and Optimized over $800,000 in spend
- Responsible for executing campaigns for the following goals, but not limited to: 
    Brand awareness, engagement, fan acquisition, and performance for the following types of clients:          
    Direct Response, Fortune 500 and Ad Age's 2013 Top 25 Advertisers
- Ran campaigns throughout North and South America
- Optimized campaigns using CPM, CPC, CPA, oCPM $ and oCPM %

Spruce Media, a Facebook Strategic Preferred Marketing Developer, is an enterprise class social software solution built from the ground up exclusively for Facebook Marketing empowering brands to build and maintain relationships with their consumers.

Spruce Media (acquired by Centerfield Media)

Media Buyer

- Averaged a $0.26 CPC and a 1.304% CTR for Facebook Campaigns (3/13 - 6/13)
- Decreased clients’ SEM campaign from $60 CPA to $17 CPA (month-over-month), while increasing conversions by 762% in a 5 month span.  Spend was also increased by 110%, due to positive performance trends. 
- Applied a self-made/researched Catholic state-by-state age demographic spreadsheet and acquired more SEM leads in ⅔  of a month than any month prior (dating back to 2011).  
- Planned, negotiated, and reconciled invoices for multiple media plans, which included a diversified marketing mix, worth up to $85,000.
- Leveraged a Facebook page’s audience to accomplish a campaign’s KPIs by implementing a flighting and fluid budget schedule to efficiently obtain conversions. 
- Advanced campaign strategies for Facebook and SEM

Immersion Active

Media Buyer and Optimization Analyst

- Analyzed Insertion Order Contracts, identify any potential issues and communicate with Sales or Operations Analysis to resolve them
- Utilized Internal System to effectively process Insertion Order Contracts, including assigning a unique system account name to each campaign, and confirming and setting appropriate deal and campaign statuses, flags and fields throughout the order process
- Managed nightly communication of newly “launched” Insertion Order Contracts, using a dynamic excel spreadsheet encoded with logic based formulas. Nightly communication was sent, but not limited, to the SVP, VP of American Operations; Head of European Operations, and the Managing Director of Europe.

Millennial Media

Traffic Coordinator

As an Online Media Coordinator at NeighborWorks America, I was appointed as the point-person for the federal government funded ($1 billion) Emergency Homeowner's Loan Program's (EHLP) web presence on NeighborWorks America's website. During the course of this project, I interacted with co-workers of all ages, personalities, and departments including: Web development,  design, program managers, and public relations. Additionally, I diagramed and developed the (then) current and future EHLP sitemap flow-chart.

Also, I regularly created and dispersed e-mail newsletters to conditioned segmentations, managed and advanced strategies for NeighborWorks' Facebook, Twitter, Flickr, YouTube, and Blogger accounts, as well as updated the organization’s main website using Adobe Contribute.

Other Achievements:

During the Emergency Homeowner's Loan Program, I conceived, wrote, and executed a Twitter advertising campaign plan. The goal of the campaign was to prevent "scammers" from reaching the public via Twitter. Keyword purchases were made to reach 10,000 impressions within the campaign run-time (two weeks). My management of the keyword purchases led to an early completion of the impressions action goal.

Through my first four months at NeighborWorks, their Facebook account's feedback improved 28% and page views increased by 30%. Additionally, Loan Scam Alert's account increased its feedback by 219% and page views by 207%.

NeighborWorks America

Online Media Coordinator - Contract

- Heavily contributed to the creation and maintenance of a Facebook Ads campaign.  Garnered a .04% CTR in the first week
- Designed and produced client's Facebook Business pages
- Assigned manager of Article Marketing and Link Building for Groove's entire clientele
- Wrote static FBML pages and researched other Facebook business applications
- Produced Adword Excel spreadsheets comprised of recent performances regarding average CPC and monthly search results
- Daily use of Google Analytics and Google Adwords

Groove Commerce

Internet Marketing Intern

- Planned budget, logistics, and marketing for the organization’s events including: Speaking panels, field trips and membership growth events   
- Directed board members during time sensitive situations 
- Established connections with professionals in the sports industry 
- Communicated weekly plans with board members

Sport Business Association

President

-Reviewed CD's to determine if songs were radio quality
-Ingested CD's into radio stations system using
-Everday use of Power Gold and DAD software

89.7 WTMD

Intern

-Arranged and lead the distribution of  promoted materials for: 
500 Days of Summer & Adventureland
-Helped build client portfolio through networking with regional bar managers and owners
-Wrote reviews of crowd demographics and reactions to local pre-screenings of company-advertised movies

Allied Advertising and Public Relations

Fox Searchlight Intern

- Wrote marketing plan for Towson Men’s and Women’s upcoming soccer season
- Decided advertising logistics for the upcoming football season around campus and surrounding areas
- Established Towson University’s first contact list for youth football, soccer, and field hockey

Marc Goldstein