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Manuela Fonseca
Gerente de Consumer & Market Insights
Manuela Fonseca has over a decade of experience focusing on consumer behavior through research, planning, and marketing.
Her commitment lies in delivering excellent insights that guide strategic decisions and drive real business impact.
She works closely with teams to leverage the power of data in uncovering opportunities and optimizing campaigns that align with organizational values and goals.
With an analytical and creative approach, Manuela continuously seeks to enhance brand-consumer connections.
Her educational background includes a degree in Marketing from COPPEAD UFRJ and a degree in Communication and Advertising from Universidade Federal do Rio de Janeiro.
Manuela has held various roles in well-known organizations such as Mondelēz International, Grupo Consumoteca, L'Oréal, Artplan, Dial Brasil, Publicis, and Petrobras Distribuidora S.A.