Samuel Stein

Samuel Stein is a media strategy professional currently working at Tatari, a TV advertising platform. His current role at Tatari is Strategist for Linear, Streaming, and Programmatic TV, which he has held since August 2021.1

Professional Experience

Prior to joining Tatari, Samuel held several positions in marketing and data strategy:

• Director of Marketing Science, Data Strategy and Analytics at Hearts & Science (October 2020 - August 2021)
• Associate Director of Marketing Science, Data Strategy and Analytics at Hearts & Science (September 2017 - October 2020)
• Director of Brand Insights at Universal Music & Brands (October 2016 - June 2017)
• Senior Data Strategist at Young & Rubicam (September 2015 - October 2016)

He also worked at 360i in various analyst roles from 2012 to 2015, progressing from Associate Analyst to Senior Analyst in Insights and Planning.1

Skills and Expertise

Samuel describes himself as someone who is "determined to make data strategic, actionable, and sexy." His experience spans various aspects of media and marketing strategy, including:

• Data-driven decision making
• Strategic planning
• Marketing science
• Brand insights
• Performance marketing
• Omni-channel planning

Additional Roles

Interestingly, Samuel also holds the position of "Chief Hustle Officer" at The Neon Tea Party since June 2019. In this role, he focuses on revenue generation, communication strategy, and product strategy.1

Samuel Stein's diverse experience in data strategy, marketing science, and media planning has led him to his current position at Tatari, where he likely applies his expertise to develop effective TV advertising strategies across linear, streaming, and programmatic platforms.