Manuel Serrano

Manuel Serrano is a prominent figure in the digital marketing landscape, currently serving as the CEO, consultant, and trainer at Locura Emprendedora SL. His expertise encompasses various facets of digital marketing, including video marketing and podcasting.

Background and Education

Serrano has a robust educational background, having graduated with a degree in Industrial Engineering from Universidad Alfonso X El Sabio. He later pursued advanced studies, including a Master of Science in Environmental Engineering and a PhD in Digital Transformation from the same institution. Additionally, he completed a Master in Sales and Marketing Management at ESIC Business & Marketing School.1

Professional Experience

• CEO and Consultant: At Locura Emprendedora SL, he focuses on helping businesses enhance their digital presence through innovative marketing strategies.
• Previous Roles: He has held various significant positions, including serving as the Digital Transformation Executive at Accenture and as President of Coolhunting Group, a consultancy specializing in trend analysis and business strategy for high-level executives.12

Skills and Specializations

Serrano is recognized for his proficiency in:

• Digital Marketing: Developing comprehensive strategies that leverage modern digital tools.
• Video Marketing: Creating engaging video content to promote brands effectively.
• Podcasting: Utilizing audio platforms to reach wider audiences and enhance brand visibility.2

Contributions

Through his work, Manuel Serrano has contributed significantly to the field of digital marketing by providing training and consultancy services that empower businesses to navigate the complexities of the digital landscape. His approach emphasizes practical application and real-world results, making him a valuable resource for companies looking to innovate their marketing efforts.