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Manuel Payá
LA TIENDOLOGIA // El Primer "Tiendólogo" del mundo
Manuel Payá is a dedicated professional with a strong commitment to serving small and medium-sized businesses in the commercial sector. With over 30 years of experience in commerce and communication, he specializes in guiding entrepreneurs and their sales teams to achieve personal and professional growth. Manuel also assists business organizations in enhancing their communication strategies and promotional activities. As a certified coach by ASESCO, he has developed a unique personal branding project called 'La Tiendología,' which has revolutionized approaches for micro-enterprises in the commercial sector. A pioneer in the field, Manuel is recognized as the world's first 'tiendólogo,' excelling in retail marketing innovation, mentoring, training, and public speaking. He is also a published author of two books: 'El Sueño de Canuto' (2015) and 'Vender Mejor sin Vender tu Vida' (2017). Manuel's educational background includes studies at Instituto del Pensamiento Positivo, Universidad Politécnica de Alcoy, and ASESCO, where he focused on coaching, change management, and talent development.
