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Philippa Bealey
Global Brand & Marketing Director
Professional Background
Philippa Bealey is a seasoned marketing professional with a passion for the beauty industry, where she merges strategic insight with creative branding. With a knack for understanding consumer needs, Philippa has cultivated a robust career marked by leadership roles and impressive accomplishments. Currently, she serves as the Global Brand & Marketing Director at This Works, where her innovative and collaborative style shines through. In her role, she has been instrumental in launching successful marketing campaigns that resonate with consumers and drive business growth.
Prior to her work at This Works, Philippa honed her skills at Unilever, where she held several senior positions. As the Senior Global Brand Manager for Dove Skincare, she led product development and branding initiatives that helped elevate the brand’s presence in a competitive market. Her previous role as Senior Global Brand Manager for Comfort saw her executing campaigns that focused on customer engagement and brand loyalty. Philippa also functioned as the UK&I Brand Manager for Simple and St Ives Skincare, where her insights into market trends and consumer behavior contributed to significant product success.
Philippa began her career at Unilever as an EU Assistant Brand Manager in the Surf Laundry segment, participating in the Unilever Future Leaders Program (UFLP). Her journey further included a stint as a Marketing & E-Commerce Assistant at Flannels.com, where she gained valuable experience in online marketing and brand communications.
Education and Achievements
Philippa Bealey's commitment to continuous learning is evident through her impressive academic background. She obtained a Master of Science (MSc) in Strategic Marketing & Consulting from The University of Birmingham, graduating with distinction. This degree laid a solid foundation for her analytical skills and strategic understanding of marketing trends.
In addition to her master's degree, Philippa earned a Bachelor of Science (BSc) in Business Management (2:1 hons) from the same prestigious institution. To further enhance her expertise, she completed a Mini MBA in Brand Management at Marketing Week, taught by renowned marketing expert Mark Ritson. This combination of formal education and practical experience provides Philippa with a unique perspective on brand strategy and consumer engagement.
Notable Achievements
Throughout her remarkable career, Philippa has established herself as a key player in the beauty industry with numerous accolades. She has successfully led impactful marketing campaigns that have driven brand awareness and increased sales across various product lines.
Her role at This Works has been pivotal; she has spearheaded initiatives that brought innovative product launches to the forefront. Her strategic vision and ability to operate effectively in fast-paced, challenging environments have consistently resulted in outstanding business outcomes.
Philippa's collaborative approach allows her to foster strong relationships within teams and cross-functional partners, making her a respected figure in any organization she joins. Her drive to place consumers at the heart of her work helps ensure that the brands she manages not only meet market demands but also exceed consumer expectations, fundamentally enhancing their overall experience.
In addition to her professional feats, Philippa's passion for beauty and her commitment to making a positive impact in the industry further underscore her dedication and expertise in the field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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