Malcolm Friedberg

Malcolm Friedberg is a seasoned B2B and B2C leader with extensive experience in marketing technology (MarTech) and demand generation. He is currently a Partner at Vertical Venture Partners, an investment firm.1

Professional Background

MarTech Expertise: Malcolm was an early adopter of marketing technology, being customer #50 at Eloqua. He has deep expertise in enterprise demand generation, having worked with major clients such as Dell, Lenovo, Salesforce, Chevron, and GE.1

Industry Experience: His industry experience spans various sectors, including:

• Technology
• Banking/Fintech
• MarTech
• Hardware
• Software
• SaaS
• Professional Services
• Nonprofit/Government1

Leadership Roles: Malcolm has held several leadership positions throughout his career:

• CMO
• Founder/CEO of Family Wise, Inc.
• CEO/VP of Strategy at Left Brain DGA
• VP of Business Development/New Customer Acquisition at Prosper Marketplace
• Demand Generation Practice Leader at Merkle1

Achievements

• Generated $85M in pipeline revenue for a Fortune 100 client
• Winner of the Eloqua Markie award
• Emmy Award recipient
• Best of the West award winner
• Contributor to Entrepreneur.com, Huffington Post, and TheStreet.com
• Published author1

Current Role

As a Partner at 20/20 B2B, a Silicon Valley-based consultancy, Malcolm helps mid-sized and large enterprise companies solve customer profiling challenges. The company focuses on improving marketing effectiveness by ensuring accurate targeting of account and buyer groups.1

Malcolm Friedberg's extensive experience in marketing technology, demand generation, and leadership roles in various industries makes him a valuable asset to Vertical Venture Partners as an Investment Advisor.