Malcolm Friedberg is a successful B2B and B2C marketing and business development executive with a proven track record of generating leads, negotiating deals, and launching consumer and business-focused technology platforms. Throughout his career, Malcolm has been highly analytical, utilizing expertise in A/B testing, customer journey, acquisition, and retention, to build award-winning global lead gen programs. His experience includes negotiating seven-figure deals with Microsoft, Apple, and Intuit, holding P/L responsibility for business units, and managing $50M in marketing spend across digital, email, online, and direct mail channels. Friedberg is a skilled demand generation strategist who grew a demand generation agency to #516 on Inc. 5000, working with clients such as Dell, Lenovo, Intel, and SFDC. In addition, Malcolm is a contributor to Entrepreneur.com, Huffington Post, TheStreet.com, an Author & Emmy Nominee. Malcom has published two books, "Why We'll Win" and "Why We'll Win Workbook," aiming to inspire and motivate readers. Malcolm's education includes studying J.D. in Business Law at Loyola Law School, Loyola Marymount University, and B.A. in Philosophy at Reed College. Currently, he is a BD/Marketing consultant searching for the next opportunity. Previously, Malcolm held positions such as VP Biz Dev/New Customer Acquisition at Prosper Marketplace, CMO/Head of Customer Acquisition at CleverTap, Founder/CEO at Family Wise, Inc., and CEO/VP of Strategy at Left Brain DGA.