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Malcolm Faulds
VP of Marketing at L2L
Malcolm Faulds is an experienced marketing professional based in Arlington, Massachusetts, United States.1 He is currently serving as the Principal at Alembic Marketing, a role he has held since December 2018.1 In this capacity, Faulds provides consulting services for technology companies, focusing on improving marketing effectiveness through team assessments, strategic reviews, and campaign planning.1
Career Highlights
Faulds has an extensive background in marketing, having held several leadership positions throughout his career:
- VP of Marketing at L2L: Since June 2021, Faulds has been working with L2L, a SaaS platform for manufacturers looking to digitize their operations.1
- VP of Marketing at Zippity, Inc: From March 2019 to June 2020, he led marketing efforts for this provider of onsite car care services on corporate campuses.1
- EVP Marketing at Salsify: From November 2017 to December 2018, Faulds managed demand generation and marketing programs for this SaaS platform helping brand manufacturers compete on the digital shelf.1
- SVP Marketing at Drizly: From August 2016 to November 2017, he led marketing efforts that doubled GMV in one year for this alcohol eCommerce marketplace.1
Expertise and Approach
Malcolm Faulds describes himself as a marketer who helps companies achieve their growth ambitions.1 He positions himself as a "player coach," suggesting a hands-on leadership style combined with strategic guidance.1 His experience spans various aspects of marketing, including:
- Demand generation
- Product marketing
- Corporate communications
- Consumer acquisition
- CRM
- PR and brand communications
- Content marketing
- Digital marketing
With his diverse background in both B2B and B2C marketing across different industries, Faulds brings a wealth of experience to his role at Alembic Marketing, where he continues to help technology companies enhance their marketing effectiveness.12
