Maja Schreiner

Maja Schreiner is a senior executive at HEINEKEN, currently serving as the Director of Digital and Technology for the Africa, Middle East, and Russia regions.14 Her role involves overseeing the company's digital transformation and technological initiatives in these areas.

Career at HEINEKEN

Schreiner has been with HEINEKEN for several years, holding various positions within the company:

• Director of Digital and Technology for Africa, Middle East, and Russia (current role)
• Director of IT for Africa and the Middle East
• IT Manager
• IT PMO
• Project Manager for SAP implementation

Responsibilities and Initiatives

In her current role, Maja Schreiner is involved in several key areas:

Digital Transformation:: She is working on standardizing and digitizing HEINEKEN's technical infrastructure, addressing challenges related to the company's growth through mergers and acquisitions.1

AI Implementation:: Schreiner is involved in rolling out AI programs within the company, aiming to improve various aspects of the business.1

Data Integration:: She is tackling the challenge of bringing together and harmonizing data from different sources within the company to enable data-driven decision-making.1

Sales Platform Consolidation:: Schreiner is part of the team working on merging HEINEKEN's 40 different sales platforms into a single system called Eazle.1

Industry Engagement

Maja Schreiner is also active in industry events and discussions. For example, she participated in a session about digital transformation at HEINEKEN during the European Women in Tech conference.5

Maja Schreiner's LinkedIn profile can be found under the username maja-schreiner-45a90a87, where she shares insights and updates about her work at HEINEKEN.23