Mahaswata Ganguly, an accomplished MBA professional with a wealth of experience, is well-versed in delivering high-performance teams and steering program initiatives to meet end-customer goals. Mahaswata's proficiency covers various data-driven methodologies such as web analytics, data analysis, conversion rate optimization (CRO), A/B testing tools, among others. Furthering their expertise, they have significant working knowledge of web analytics technologies, performance monitoring, optimization tools, and expertise in Google AdWords.

In addition, Mahaswata possesses a commendable understanding of how websites, digital marketing, social media, and mobile engagement come together beautifully, which aligns well with their excellent communication skills.

Mahaswata's academic background includes a Certificate Program in Marketing, Digital Marketing, Social Media, Product Management, Business Management from the University of California, Berkeley. They also hold a Master of Business Administration (MBA), with Marketing (major) & Finance (minor) from KIIT School Of Management, Bhubaneswar, and a Bachelor of Arts (BA), English Language and Literature from the University of Calcutta.

Mahaswata has worked with renowned companies such as Google, Intuitive Surgical, Concur, MOUSE Squad of California, Radhakrishna Foodland Pvt Ltd, Next Education India Pvt Ltd, and even served as a Management Intern at Amul (GCMMF).